Tag Archive - marketing

5 Ways to Make Google Your “Assistant Publicist”

google droids

Today’s guest post is by Rusty Shelton, publicist and CEO of Shelton Interactive, a full-service digital agency dedicated to helping authors. I asked Rusty to chime in with advice for writers trying to figure out useful ways to market and promote their books.

Putting Google to Work for You

There is no substitute for working with a top-tier publicity firm with established relationships, but it is also important to understand how important Google can be for authors as an assistant publicist. The media environment has changed dramatically over the past four years. According to Forrester Research, between the years 2000-2008 one in four media jobs disappeared. As startling as that statistic is, when you consider that the time period surveyed is before our current recession really got underway, you can start to appreciate why media members are so overloaded with potential stories to cover. Continue Reading…

16 Tips on How to Survive and Thrive as a Writer

kid jumping over bush-hurdle

Today’s guest post is by Brian Feinblum, who blogs at Book Marketing Buzz Blog, a blog dedicated to covering the worlds of book publishing and the news media, and revealing creative ideas, practical strategies, interesting stories, and provocative opinions. He brings two decades of experience in the publishing industry to this post.

Today, people believe they can social network their way to the top, that they are one witty tweet or one viral video away from making millions. They want to be on a reality show, they want to blog their way to fame, they want to create the next Facebook—but they fail to put in the hard work that is needed.

Those involved in book publishing seek to cash in their lottery ticket. Everyone who writes a book has the hope—even the expectation—that they will have a best-seller on their hands. Who is there to give them a tissue box when their Book Scan numbers don’t register beyond a blip of sales? But, reality aside, here’s the pep talk all writers will need at some point in their careers. Put aside the need for hard work, luck, connections, great writing, hiring professional help, etc. Continue Reading…

Coming Clean about My Twitter Success

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Today’s guest blog post is by thriller author and tweeter-extraordinaire Claude Bouchard. Twitter is a writer’s billboard to the world, and Claude talks about his method of growing his followers and reach on Twitter, something that all writers in this social-marketing-madness world can benefit from!

I wasn’t planning to write this post. It more came to be as a matter of chance. It all started a few days ago when author, editor and blogger, C.S. Lakin (@cslakin and @livewritethrive on Twitter), contacted me via my website to ask, “How did you get so many followers?” As I’d done in the past with a few others who asked, I emailed C.S. and explained my process. In response she came back, suggesting this should be a blog post and even offered to put my email into blog format, leaving me with only whatever fine tuning I desired. I said, “Cool,” she said, “Here you go,” and voilà, here it is, I’m coming clean about my Twitter success. Continue Reading…

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