Tag Archive - success

Growing Your Audience One Fan at a Time

The last two Thursdays I’ve been addressing a huge concern of many writers, and that’s the challenge of how to grow an audience of readers who love your books. I shared the top three things I feel are essential and that’s 1) write a great book, 2) find the perfect niche, and 3) grow your fans one at a time.

The #1 bit of advice successful authors give me and blog about is “focus on your mailing list.” Last week I talked at length about the benefits of a mailing list of faithful readers—or at least interested readers who may turn into devoted fans. And I shared some of the strategies that seem to be working for many authors.

Writers can find countless blog posts on marketing, promoting, and ways to get discovered, from contacting Amazon reviewers to doing costly giveaways to blasting every social media channel out there. But you might agree that we can spend eight hours a day on all this and not get any traction. Continue Reading…

Growing Your Audience by Growing a Mailing List

Last week I shared three ways you can successfully grow your audience. This is a big concern for writers. I believe discoverability is the #1 word for authors. Our books are vying for the attention of readers in a sea of millions of other books. To grow your audience, you first have to have readers find you.

While word of mouth is great and often the best way for a book to rise in the ranks and get noticed by readers, we writers can’t spend all our time spreading the word (or convincing others to do so) about our books.

Some hope their publisher will do this for them, but we all know that’s really not going to happen. If you’re a big-selling author, your publisher will throw some money at your publicity. But at that point, it’s probably not needed all that much.

Just know that you can’t expect your publisher to grow your audience for you. I know a number of authors who want desperately to get picked up by a traditional publisher for the reason they don’t want to deal with marketing. Oh to be back in the day when publishers truly promoted their authors with paid ads and book-signing tours. Continue Reading…

3 Key Ways to Successfully Grow Your Audience

Many writers expressed in the survey I sent out last year that learning how to grow their audience topped their concerns. With the hundreds of thousands of books published each year (some estimate more than one million), authors have reason to be concerned.

I’ve addressed this discoverability issue head on in my blog posts, my free Amazon success email course, and in my Targeting Genre for Big Sales course.

This is a very personal issue for me because, once I got published, I thought my novels would jettison to the top of the best-seller lists. From all the great reviews and comments from agents and publishers and readers, I was confident I would see sales of millions of copies of my novels. Silly me.

I didn’t know then what I know now. Continue Reading…

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