Recently I wrote some posts on targeting genre for big sales, as this is a topic that I’ve been very interested in, personally, for years. I always wondered just how much genre had to do with a novel’s success, and when I did my “experiment” a couple of years ago by writing in a genre that purportedly “sold itself,” I proved to myself (and perhaps to many others) that genre really matters. (If you didn’t read my blog post on The Book Designer that went viral in the writing world, take a look at it here. )
My aim was to write a novel that carefully fit a big-selling genre and see if it would sell with little effort on my part. I used a pen name, and although I did a little bit of marketing—similar to what a new author would do—I was astounded by the sales I saw. Way more than all the sales I got from my other half dozen self-published novels.
Whether You’re in It for the Money or Not
You might not care about making money off your books. But some of us have families to support and bills to pay. I felt guilty for years writing novel after novel that didn’t sell, “wasting precious time” (my assessment) when I could have been working at Wal-Mart for minimum wage and at least bringing some money in. Continue Reading…