Tag Archive - book marketing

Why Authors Need to Know about Book Sales Cycles

For this week’s Throwback Thursday, we’re looking at an excerpt from The Cycles of Book Sales by Anthony Wessel, a book industry veteran and founder of DigitalBookToday.com:

I read indie authors’ blogs about the lack of sales in the past months. Most indie authors have only been through one or maybe two holiday seasons. A book is a product. Just like with most products there is a sales cycle on a year-to-year basis.

Readers are still buying books in the same cycle as they always have. Just on a different medium.

Trend Lines Are Pretty Much the Same

The book industry has sales trend lines that have been consistent for the past forty years. Sales are relatively flat on a week-to-week basis for forty-six weeks out of the year. Slight sales increases are seen on the minor sales holidays. This means approximately the same number of books is being read in any given week compared to the previous year. The marketing efforts of authors and publishers generally do not increase the total number of books that are purchased. The marketing effort is to get the consumer to purchase your product (book) instead of the competitor. A great example is the car industry. Continue Reading…

Free Webinar on the 4 Steps to Nailing Genre for Big Sales

I’ve made it my objective this year to help all my readers and clients and author friends see success in 2016. Why? Because it’s hard to thrive as a writer. I’ve spent thirty years navigating these waters, and have made a lot of mistakes.

Mistakes I don’t want you to make!

Publishing success is getting harder all the time. Despite the ease of self-publishing, there’s a glut of ebooks. More than four thousand new ebooks get published each day!

It took me a few years to figure out the best ways to get discovered and sell big. Without selling out. And I’m going to share more of what I learned for free on April 25th!

My free webinar, How Novelists Can Target Genre for Big Sales without Selling Out, is open for enrollment! Continue Reading…

How to Hit #1 On Amazon’s Bestseller List—Repeatedly

Today’s post is written by author Garry Rodgers:

Every writer dreams of hitting #1 on the big dog’s bestseller list. Amazon is the world’s largest bookseller and has the largest search-engine capacity—second only to Google.

Amazon offers over four million books in their online store and grows by 4,200 per day. That’s a lot of competition. But in the last five weeks, four of my Amazon Kindle ebooks nailed the #1 free spot and the fifth went to #2 in their categories.

How’d I pull this off? And how can you do the same?

Well, the bestselling secret is not in organic sales. It’s in manipulating SEO. Search Engine Optimization. It’s worked for me, and here’s how working Amazon’s system will work for you. Continue Reading…

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