Tag Archive - book marketing

From Writer to Author to Publisher to Marketer

Today’s guest post is from Book Designer and blogger Joel Friedlander, and this content originally appeared on his website The Book Designer on May 11, 2012. Since self-publishing often feels like a daunting juggling act of roles, I felt this would be a great post to share. Joel was kind enough to allow me to repost this great information, so here it is!

One of the amazing things that happens when you start self-publishing is a certain kind of evolution. Almost all self-publishers start off as writers, of course. But it’s what happens next that’s really interesting. Follow along here and see what you think. Continue Reading…

6 Common Myths About Book Reviews

 Today’s guest post is by Dana Lynn Smith, whose blog The Savvy Book Marketer helps authors and indie publishers learn how to sell more books. She shares some great insights about book reviews and dispels some myths that you may have heard and wondered if they are true.

Book reviews are a powerful promotional tool, but there are some misconceptions about how to obtain them. Here are some common myths about getting book reviews.

  •  Myth #1 – Book reviews are just for new books.

It’s true that book review journals read by librarians and booksellers review books at or soon after publication. It’s best to focus your review efforts during the first year of a book’s life, but some venues will review older books.

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