Tag Archive - marketing tips

A 12-Month Strategic Plan for Marketing Your Book before Release

Today’s guest post is by James Rose:

Marketing does not come naturally to me. It has been a struggle to get my mind wrapped around the many facets of marketing a self-published book. I made many mistakes and wasted a fair amount of money.

But I learned the actual marketing process is not too complicated. The difficult part has been the scope of tasks and the organizational requirements.

I did a lot of research and found the information to be spread out in bite-sized chunks as is often the case on the Internet. I have always learned more efficiently from a complete guide all in one place. Just give me the knowledge I need, and let me break it down in a way that makes sense to me.

My other educational hindrance has been my tendency to add fluff. Fluff is great for literature but not for learning, in my opinion. In fact it is not unusual for me to condense a three-hundred-page book to thirty pages of notes. After all that work I’d find myself asking why that book wasn’t thirty pages to begin with. Continue Reading…

Want to Sell More Books? Stop Pushing and Start Connecting

Today’s guest post is by John Bard:

Want to scare a bunch of writers silly? You won’t need to put on a Freddy Krueger mask and chase after them.  There’s a much easier way:

Just saunter up to them and say, “Who wants to do some book marketing?”

Those who haven’t fled in terror will testify to their agonizing and fruitless hours spent on social media; their deep-set horror that someone will view them as shameless profiteers, hawking their wares for filthy lucre; and their absolute conviction that “book marketing doesn’t work, so why bother?”

Hey, I get it. You’re a writer. If you were some wildly extroverted glad-hander, you’d be out there selling stuff instead of sitting alone agonizing over every syllable. The last thing you want to do is sell.

Know what? You’re absolutely right. You shouldn’t be out there selling. That’s not your game, and, frankly, it’s not the way to promote books. Continue Reading…

3 Ways to Plan a Marketable Novel without Losing Creativity

Today’s guest post is by author, writing coach, and blogger Nina Amir:

Markets. Competition. Viability. Sales. Platform. Planning. Business.

These words tend to dampen a novelist’s creativity. Inspiration doesn’t stem from a business plan, right? Your work shouldn’t depend upon marketability, right?

It’s true that many novels become best sellers solely on craft and story, but just as many, if not more, sell less copies than their authors hope because they never find an audience. And that doesn’t mean the books aren’t well written or the tale isn’t one that needs to be told. Continue Reading…

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