Tag Archive - marketing tips

Sell Your Passion without Selling Your Soul

Today’s guest post is by Matthew Turner, marketing consultant and author, and he has some great insights to share about merging your passion for writing with the practical business side of marketing your book.

You’ve just written “The End.” Quite possibly it’s the most poetic part of your entire novel. You’ve written 80,000 words, drafted scenes, character profiles, and emptied your brain of every last drop of inspiration. You’re done–both in terms of your story and your sanity.

This, simply put, is your baby. You want to protect it. You want to make sure people love it as much as you do. However, you also want to sell millions of copies. You want people to read your masterpiece, write glowing reviews, and look to you in awe. You want your art–your passion–to touch souls and help people.

Does this sound like you? If it does, you know there’s one giant problem. Continue Reading…

16 Tips on How to Survive and Thrive as a Writer

Today’s guest post is by Brian Feinblum, who blogs at Book Marketing Buzz Blog, a blog dedicated to covering the worlds of book publishing and the news media, and revealing creative ideas, practical strategies, interesting stories, and provocative opinions. He brings two decades of experience in the publishing industry to this post.

Today, people believe they can social network their way to the top, that they are one witty tweet or one viral video away from making millions. They want to be on a reality show, they want to blog their way to fame, they want to create the next Facebook—but they fail to put in the hard work that is needed.

Those involved in book publishing seek to cash in their lottery ticket. Everyone who writes a book has the hope—even the expectation—that they will have a best-seller on their hands. Who is there to give them a tissue box when their Book Scan numbers don’t register beyond a blip of sales? But, reality aside, here’s the pep talk all writers will need at some point in their careers. Put aside the need for hard work, luck, connections, great writing, hiring professional help, etc. Continue Reading…

3 Great Tips for Authors on Networking

Today’s guest post is by Nick Thacker–author, blogger, and encourager! Take a look at these tips on online marketing and hear what he’s learned as an author trying to promote his novels online.

When I ran a business during college and the first few years after, I spent a lot of time networking. Not only did I try networking through the business organizations on campus, I also attended quite a few networking events in and around my community. I’ve been to large-scale events that hold 400+ booths, but also local Chamber of Commerce meeting luncheons.

All of the events were fun—I learned a lot, engaged and interacted with other business owners, and I got to experience firsthand what I’d been taught in the handful of business courses I’d taken: Generally, people are bad at networking. Continue Reading…

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