Tag Archive - Nonfiction Marketing and Promotion

How Nonfiction Writers Can Own Their Niche

I’m taking a look at how nonfiction indie writers can find success marketing and promoting their books, since I’ve mostly focused on fiction writers. Today’s guest post is by Jennifer Hancock, author and speaker, who has some great insights on focusing on niche.

I published my first nonfiction book back in August 2010. My book was written for a very specific niche. Here are four things I learned about niche marketing.

1) It’s easier than selling to everyone

Like most nonfiction writers. I wrote my book to change the world. My wisdom is so amazing that the world would simply be a better place if everyone just followed my advice. The problem is that nobody knows me. Sure, I have friends who treat me like their personal encyclopedia, asking me for advice on everything from what bunnies and eggs have to do with Easter to how to reconcile their relationship with their estranged adult children living in another country.
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Making Your Book Launch Stand Out

I’m always too busy to do book launches, but I know they are important—just one of those things I shake my head at, wishing I had the time and knew the best way to go about doing one. Last year I watched my blogger friend Angela Ackerman (The Bookshelf Muse) launch her nonfiction writing craft book The Emotion Thesaurus—a compilation and expansion on many months’ posts on how writers can show characters expressing emotion (showing, not telling, which is so important). I joined in on some of the fun the week of the launch and helped by tweeting and posting about her book. One year after launch, she’s sold more than 20,000 copies, so I asked her to share what she did and how writers can launch their books successfully. What interested me particularly was how and why she decided to self-publish. Here’s her post:

A book release is both exciting and terrifying. When my coauthor Becca Puglisi and I launched The Emotion Thesaurus: A Writer’s Guide To Character Expression, we seesawed between euphoria and dread. Two writers, unpublished and unproven, launching a self published “how-to” book about writing? How could we possibly compete with books like Donald Maass’ Writing the Breakout Novel, Strunk & White’s The Elements of Style, or an arsenal of popular writing books from Writer’s Digest? Continue Reading…

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