Tag Archive - strategic planning

A 12-Month Strategic Plan for Marketing Your Book before Release

Today’s guest post is by James Rose:

Marketing does not come naturally to me. It has been a struggle to get my mind wrapped around the many facets of marketing a self-published book. I made many mistakes and wasted a fair amount of money.

But I learned the actual marketing process is not too complicated. The difficult part has been the scope of tasks and the organizational requirements.

I did a lot of research and found the information to be spread out in bite-sized chunks as is often the case on the Internet. I have always learned more efficiently from a complete guide all in one place. Just give me the knowledge I need, and let me break it down in a way that makes sense to me.

My other educational hindrance has been my tendency to add fluff. Fluff is great for literature but not for learning, in my opinion. In fact it is not unusual for me to condense a three-hundred-page book to thirty pages of notes. After all that work I’d find myself asking why that book wasn’t thirty pages to begin with. Continue Reading…

Attacking the Tactics and Strategy for Successful Writing

In continuation from last week’s post reviewing the key points of strategic planning, we’re going to look at how to formulate a simple, approachable strategy to help you reach those writing goals and big dreams you have for your career. We took a look at what a writing vision considers: what you want to be, what you want to have, and what you want to do. If you haven’t laid down that vision, come up with sample statements similar to the ones in that post. (If you’d like to review the more extensive series I posted last year, start with this post.) Continue Reading…

Revisiting Your Strategic Plan

Since we are now done with Shoot Your Novel, and I’m gearing up to present another full year of instruction for novelists, I thought I’d take some time in these last open blog spots to talk about writing goals.

Last year at this time, I shared a number of posts with you on strategic planning for writers. Now that the year 2013 is ending, I thought it would be good to revisit some of the key points from those posts to get you thinking a bit about 2014, to help you set some writing goals that you can aspire to. Continue Reading…

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