Tag Archive - Targeting Genre

How to Hit #1 On Amazon’s Bestseller List—Repeatedly

Today’s post is written by author Garry Rodgers:

Every writer dreams of hitting #1 on the big dog’s bestseller list. Amazon is the world’s largest bookseller and has the largest search-engine capacity—second only to Google.

Amazon offers over four million books in their online store and grows by 4,200 per day. That’s a lot of competition. But in the last five weeks, four of my Amazon Kindle ebooks nailed the #1 free spot and the fifth went to #2 in their categories.

How’d I pull this off? And how can you do the same?

Well, the bestselling secret is not in organic sales. It’s in manipulating SEO. Search Engine Optimization. It’s worked for me, and here’s how working Amazon’s system will work for you. Continue Reading…

Tips on How Writers Can Deconstruct to Nail Genre

This month, with the launch of my highly anticipated online course, I’ve been directing your attention to the need to understand and target genre.

Why is this important? Because all too often writers work hard to pen a novel without any thought to genre. Sure, they might know they’re writing a mystery or a fantasy novel, but they haven’t thought of the end goal—which is to get that book in the hands (or onto the ereader device) of the audience they are writing for.

When asked “Who is your audience? Who are you writing this book for?” many writers really don’t know. Sure, they hope those mystery lovers will love their book. But if those writers haven’t done their homework and studied iconic novels in that genre, their books aren’t going to quite fit. Kind of like Cinderella’s stepsisters trying to force that tiny glass slipper onto their big fat feet.

Why is this a problem? Because, as I mentioned in last week’s post, you’re creating a product and hoping that product meets reader expectations. If you target a wide audience by labeling your novel merely as “mystery,” you’re generalizing, and hence competing with hundreds of thousands of other books. Continue Reading…

If You Don’t Learn This Truth, You May Be Missing Out on Big Book Sales

I’m going to share with you the #1 reason I feel novelists—and probably many nonfiction writers—see their books flop instead of topping the best-seller charts.

They fail to target genre.

You may think that “targeting genre” is merely about choosing a category for your book. But it’s much more than that.

Don’t Just Slap On a Genre Label

Just stating that your book is a romance or a mystery or a fantasy novel gets you nowhere. In fact, generalizing the genre of your book only puts it in a gigantic virtual pile of other books with that same label. And with the current glut of ebooks, that makes it close to impossible for readers to discover your book.

You may have been taught that generalizing is the best strategy—cast a wide net and you’ll pull in the most readers. But, in reality, the opposite is true. The more you can specialize and tailor your book to a narrow slot for a specific audience looking for a specific book, the better your chances at big sales. Continue Reading…

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