The Book Marketing Shakeup

Today’s post is by Troy Lambert.

For the Indie author, marketing has always been a challenge. As we discover new advertising outlets, so do those at the Big 5 and even other large publishing houses. They have money that goes deeper than ours and can outbid us on a number of platforms.

What does that mean? Well, advertisers who were putting their ad spend into television, newspapers, and other physical “shotgun”-style ads have finally determined that targeted digital marketing is where it’s at. That means the influx of a lot of big money to places like Amazon and Facebook—places where authors used to stand a fighting chance to compete for ad space.

But there are countless indie authors who are now experiencing something new: ads that used to work, that used to get them a great return or at least a reasonable one, are no longer working.

By that I don’t mean sales are declining or click-through rates are lower. I mean they have nearly disappeared. Is this the death of the successful indie author? What’s next in the marketing world for authors after the latest shakeup? Continue Reading…

Why Writers Should Trust Their Intuition

Awhile back, I shared a number of quotes from famous authors on writing. These were quotes I came across that I disagreed with. Some I felt were just plain bad advice, and I gave my reasons.

But so as not to sound utterly haughty, I am happy to admit there is a lot of great writing advice out there. Only you can decide what is “truth” for you. My aim at sharing my thoughts like this is to help writers listen more intuitively to suggestions or critiques.

Elizabeth George, in her writing craft book Write Away, writes about listening to our bodies, paying attention to how a scene feels to us. I relate to this intuitive method strongly. Here are some things she says: Continue Reading…

Mind Mapping for the Novelist

Since many of you are in the throes of NaNoWriMo, here’s a reprint of a post I wrote years ago discussing how helpful mind-mapping is and how you might use it to spur your creativity and work through your plotting ideas.

And, of course, any writer can utilize these techniques to help come up with great plot and character elements for any story.

Brainstorming ideas seems to be one of the hardest stages in the writing process for many novelists. As I discussed in a previous post, this storm of ideas that flash and thunder in our brains often appears unruly and difficult to harness.

I introduced the practice of mind mapping, which is used across many disciplines—such as in classrooms for essay writing and in business meetings to problem-solve. Mind mapping can be used in just about any situation when ideas need to be reeled in and transformed into practical application. Continue Reading…

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