Growing Your Audience One Fan at a Time

The last two Thursdays I’ve been addressing a huge concern of many writers, and that’s the challenge of how to grow an audience of readers who love your books. I shared the top three things I feel are essential and that’s 1) write a great book, 2) find the perfect niche, and 3) grow your fans one at a time.

The #1 bit of advice successful authors give me and blog about is “focus on your mailing list.” Last week I talked at length about the benefits of a mailing list of faithful readers—or at least interested readers who may turn into devoted fans. And I shared some of the strategies that seem to be working for many authors.

Writers can find countless blog posts on marketing, promoting, and ways to get discovered, from contacting Amazon reviewers to doing costly giveaways to blasting every social media channel out there. But you might agree that we can spend eight hours a day on all this and not get any traction. Continue Reading…

6 Attitudes of Highly Productive People

We’ve been exploring the power of positive thinking for a few weeks. It’s such an important topic because one of the biggest roadblocks to becoming a super-productive writer is poisonous negative thinking.

Writing for life is a hard road, with lots of curves and bumps and giant walls that suddenly appear on the horizon. if writers can’t learn to change the self-talk and transform negative thinking into productive, positive thinking, all the free time in the world won’t help a writer crank out great books.

Positive attitudes have been called “the undo effect” (Barbara Fredrickson, Positivity). They help us to quickly recover from negative emotions. When we generate a positive perspective, it helps us bounce back. And that “bouncing back” brings motivation or impetus. Which is what we need to be productive. Wallowing never got a book written.

Think of it this way: negativity is like a vise grip that squeezes and constricts our creativity. Negative emotions such as fear, anger, blame, and resentment narrow our focus in a way that obscures options.

Worry, especially, paralyzes us. We worry our books will get bad reviews. We worry that our plot is stupid. We worry that we’ll never sell a copy, so why waste all this time. Continue Reading…

Growing Your Audience by Growing a Mailing List

Last week I shared three ways you can successfully grow your audience. This is a big concern for writers. I believe discoverability is the #1 word for authors. Our books are vying for the attention of readers in a sea of millions of other books. To grow your audience, you first have to have readers find you.

While word of mouth is great and often the best way for a book to rise in the ranks and get noticed by readers, we writers can’t spend all our time spreading the word (or convincing others to do so) about our books.

Some hope their publisher will do this for them, but we all know that’s really not going to happen. If you’re a big-selling author, your publisher will throw some money at your publicity. But at that point, it’s probably not needed all that much.

Just know that you can’t expect your publisher to grow your audience for you. I know a number of authors who want desperately to get picked up by a traditional publisher for the reason they don’t want to deal with marketing. Oh to be back in the day when publishers truly promoted their authors with paid ads and book-signing tours. Continue Reading…

Recent Posts

3 Tips to Help Writers Adopt Positive Thinking

3 Tips to Help Writers Adopt Positive Thinking

Yeah, we’ve all heard it before: the power of positive thinking. It’s so overused an expression, it’[...]
3 Key Ways to Successfully Grow Your Audience

3 Key Ways to Successfully Grow Your Audience

Many writers expressed in the survey I sent out last year that learning how to grow their audience t[...]
Changing This Can Help You Become a Productive Writer

Changing This Can Help You Become a Productive Writer

When it comes to being a super-productive writer, your mind-set is the key. You can’t be your own[...]
5 Freelancing Tips That Will Help You Write That Novel

5 Freelancing Tips That Will Help You Write That Novel

Today's guest post is by Rob Blair. Thank the Gods of Writing that I'm no longer a full-time free[...]
Are Your Excuses Preventing You from Becoming Super Productive?

Are Your Excuses Preventing You from Becoming Super Productive?

We're looking at how writers can become super productive—and that's determined by actual output. You[...]
STRATEGIC PLANNING IN 4 EASY STEPS

STRATEGIC PLANNING IN 4 EASY STEPS

Don't wander aimlesslystrategize your writing career!

 

 

Sign up for my newsletter and get cool updates on releases, special offers, and your free ebook!

 

You have Successfully Subscribed!