Tag Archive - Email Marketing

How (and Why!) to Build an Email Following

Today’s guest post is by Scott Lieberman.

Perseus Books Group reached out to me. They wanted to pay me to write fiction. They would choose the topic. I’d write it.

I had never written a book. I had my work published in magazines. But that wasn’t what caught their eye.

It was my email list. My built-in audience.

They felt my writing style matched their book idea. And just as importantly (or maybe more so!) I had a platform upon which to market it.

If you plan to self-publish, your email list is even more vital.

Folks who join your email list are your biggest fans. We all get way too many emails. These kind people are willingly giving you permission to message them. You have their attention! Continue Reading…