Tag Archive - google

5 Ways to Make Google Your “Assistant Publicist”

Today’s guest post is by Rusty Shelton, publicist and CEO of Shelton Interactive, a full-service digital agency dedicated to helping authors. I asked Rusty to chime in with advice for writers trying to figure out useful ways to market and promote their books.

Putting Google to Work for You

There is no substitute for working with a top-tier publicity firm with established relationships, but it is also important to understand how important Google can be for authors as an assistant publicist. The media environment has changed dramatically over the past four years. According to Forrester Research, between the years 2000-2008 one in four media jobs disappeared. As startling as that statistic is, when you consider that the time period surveyed is before our current recession really got underway, you can start to appreciate why media members are so overloaded with potential stories to cover. Continue Reading…