Tag Archive - Jennifer Hancock

How Nonfiction Writers Can Own Their Niche

I’m taking a look at how nonfiction indie writers can find success marketing and promoting their books, since I’ve mostly focused on fiction writers. Today’s guest post is by Jennifer Hancock, author and speaker, who has some great insights on focusing on niche.

I published my first nonfiction book back in August 2010. My book was written for a very specific niche. Here are four things I learned about niche marketing.

1) It’s easier than selling to everyone

Like most nonfiction writers. I wrote my book to change the world. My wisdom is so amazing that the world would simply be a better place if everyone just followed my advice. The problem is that nobody knows me. Sure, I have friends who treat me like their personal encyclopedia, asking me for advice on everything from what bunnies and eggs have to do with Easter to how to reconcile their relationship with their estranged adult children living in another country.
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