Tag Archive - Rob Eager

Break the Rules to Become a Best Seller

I’ve been turning our attention to nonfiction authors, featuring guest posts from authors and marketers who have great insights on how nonfiction writers can market and promote their books. Often these tips are entirely appropriate for fiction writers as well. Today’s guest post is from Rob Eager, author consultant and founder of Wildfire Marketing.

The publishing industry is going through an incredible amount of chaos and transformation. Some of this change is good, such as new technology, lower prices, and easier ways for people to get access to information. In contrast, some changes are bad, such as Borders Bookstores filing for bankruptcy, publishers working with lower budgets and less staff, and authors finding it harder than ever to land new publishing contracts. Continue Reading…