Tag Archive - book marketing

Challenges Authors Face in Getting Reviews for Their Books

Today’s guest post is by Sarah Robinson.

Let’s get real here.

Most authors are shocked to find out how much time they have to spend marketing their book.

If you’re a self-published author, I’m sure you know what I mean. After all, you got into writing because you love to write, right? Why is it necessary to spend so much time getting publicity for your book?

The answer is simple.

We are living in an economy that has too much content. Books, blog posts, podcasts, memes—the list goes on and on. There is too much content for any of us to consume. Even if your book is in a small niche genre, there are probably hundreds of competitors vying for a reader’s attention. Continue Reading…

Blending Genres in Romance: We’re Not in 1980 Anymore

Today’s guest post is by author Elaine Calloway.

Ah, the 1980s. That decade filled with leg warmers, big-hair rock bands, boom boxes (the iPod had not yet been invented), and fluorescent fashion with shoulder pads on every outfit. Fabio-looking airbrushed men were on romance novel covers, and most stories centered on the man-meets-woman-and-rescues-her theme.

But things began to change, and the romance industry was no exception.

In the years following the Equal Rights Amendment (ERA) being ratified by most states in the late ’70s, entertainment mediums (including romance novels) went through a transitional period. Women no longer wanted to play the damsel in distress who waits for the magical hero to save the day. Romance novels, along with TV and film, recognized that female characters wanted to be more empowered.

These days, books feature active and independent heroines who work with the hero to solve conflicts. The woman is no longer the helpless victim but an active participant in her destiny. Continue Reading…

3 Surefire Ways to Validate Your Book Idea So It Will Sell

Today’s guest post is by Dave Chesson.

I can remember the first time I self-published a book. I finished writing, spent hundreds of dollars getting it ready, and then hit Publish.

But . . . nothing happened.

Sales were dismal.

It turns out, there was no one on Amazon looking for my book, and my book-marketing skills weren’t good enough at the time to find the market and bring people to it on Amazon.

I had just wasted hours and money putting together a book that no one wanted . . . or worse, knew they wanted.

Has this happened to you?  Continue Reading…

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