Tag Archive - book marketing

The 5 Most Common Mistakes Writers Make When Seeking Book Reviews

Today’s guest post is by top Amazon reviewer Gisela Hausmann. This content originally ran on the Huffington Post, and it is reprinted here with her permission.

The day before yesterday, I received an email asking me to review an indie author’s book. Somewhat ironically, this request email stated, “As you liked (title of book), you might also love my newest book, (title), because it’s in the same category as the book you already reviewed . . .”

I remembered the book I supposedly “liked.” I didn’t like it at all; I had awarded it with a negative review.

Obviously, this indie author made a mistake; most likely, because he rushed trying to find as many top reviewers as possible to whom he could offer his book “in return for an objective and unbiased review.” Continue Reading…

8 Ways to Use Your Superpower to Market Your Self-Published Book

Today’s post is by Chandra Clarke.

You did it! Your masterpiece is done! You stuck to your guns and finished writing your book. You even took things one step further: you self-published. Congratulations! You’re a published author. That is a HUGE accomplishment. You deserve a glass of champagne (or a bar of chocolate!).

As great an accomplishment as this is, publication is not the end of your book’s journey. Marketing your book is the next key to its success.

But there’s one problem: you don’t know how to market a self-published book. Heck, you don’t know anything about marketing your book at all. But you do know how to do something: write.

In fact, this is basically a superpower when it comes to marketing—if you can write well, you can accomplish pretty much anything. And that’s exactly what you’re going to do to sell as many copies of your book as possible. You’re going to write your darn face off. Here’s how. Continue Reading…

How Goodreads Can Help Writers Grow Their Readership

Today’s post is by social media expert Frances Caballo:

Goodreads has become the most important networking site on the Internet.

—Forbes

Goodreads has a storied beginning. This is how founder and CEO Otis Chandler describes his epiphany to start what has become a powerful online reader resource and social media network:

One afternoon while I was scanning a friend’s bookshelf for ideas, it struck me: when I want to know what books to read, I’d rather turn to a friend than any random person or bestseller list. Continue Reading…

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