Tag Archive - book marketing

3 Surefire Ways to Validate Your Book Idea So It Will Sell

Today’s guest post is by Dave Chesson.

I can remember the first time I self-published a book. I finished writing, spent hundreds of dollars getting it ready, and then hit Publish.

But . . . nothing happened.

Sales were dismal.

It turns out, there was no one on Amazon looking for my book, and my book-marketing skills weren’t good enough at the time to find the market and bring people to it on Amazon.

I had just wasted hours and money putting together a book that no one wanted . . . or worse, knew they wanted.

Has this happened to you?  Continue Reading…

3 Key Ways to Successfully Grow Your Audience

Many writers expressed in the survey I sent out last year that learning how to grow their audience topped their concerns. With the hundreds of thousands of books published each year (some estimate more than one million), authors have reason to be concerned.

I’ve addressed this discoverability issue head on in my blog posts, my free Amazon success email course, and in my Targeting Genre for Big Sales course.

This is a very personal issue for me because, once I got published, I thought my novels would jettison to the top of the best-seller lists. From all the great reviews and comments from agents and publishers and readers, I was confident I would see sales of millions of copies of my novels. Silly me.

I didn’t know then what I know now. Continue Reading…

The 5 Most Common Mistakes Writers Make When Seeking Book Reviews

Today’s guest post is by top Amazon reviewer Gisela Hausmann. This content originally ran on the Huffington Post, and it is reprinted here with her permission.

The day before yesterday, I received an email asking me to review an indie author’s book. Somewhat ironically, this request email stated, “As you liked (title of book), you might also love my newest book, (title), because it’s in the same category as the book you already reviewed . . .”

I remembered the book I supposedly “liked.” I didn’t like it at all; I had awarded it with a negative review.

Obviously, this indie author made a mistake; most likely, because he rushed trying to find as many top reviewers as possible to whom he could offer his book “in return for an objective and unbiased review.” Continue Reading…

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