
Last week I introduced you to Kevin Kelly’s “treatise” on 1,000 True Fans. Now that you’ve gotten a taste for the concept of growing a fan base slowly and steadily, let’s take a look at some more points he makes in his post:
- The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love. Continue Reading…