Tag Archive - Frances Caballo

How Goodreads Can Help Writers Grow Their Readership

Today’s post is by social media expert Frances Caballo:

Goodreads has become the most important networking site on the Internet.


Goodreads has a storied beginning. This is how founder and CEO Otis Chandler describes his epiphany to start what has become a powerful online reader resource and social media network:

One afternoon while I was scanning a friend’s bookshelf for ideas, it struck me: when I want to know what books to read, I’d rather turn to a friend than any random person or bestseller list. Continue Reading…

4 Time-Saving Social Media Tips

Today’s guest post is from social media expert Frances Caballo, who has some great tips for writers on streamlining and assessing time spent on social media sites. She’s just released a new book called Avoid Social Media Time Suck, which I’ve devoured and highly recommend every writer purchase! This is just a short bit from her book:

What is time suck? It’s the hours of time you can unintentionally spend in front of your computer reviewing Facebook posts, retweeting your Tweeps, and uploading photos while your writing and maybe even your family await your undivided attention.

We’ve all lost time while using Facebook. Perhaps our only intention was to post an update and an image, but then . . . look what happens instead. You see a post from a friend who is feeling down, so you stop to write an encouraging note. Then you notice that a colleague posted a great article about self-publishing and you can’t resist the temptation to read it. You navigate to the website with the article and you find a book for sale there. You’ve got to have it. So you go to Amazon, read the reviews, and decide whether you want a new or used version or an ebook. Continue Reading…