Tag Archive - Nonfiction Marketing and Promotion

4 Marketing Tips for Nonfiction Niche Writers

Today’s guest post is a reprint from years back by Jennifer Hancock, author and speaker, who has some great insights on focusing on niche.

I published my first nonfiction book back in August 2010. My book was written for a very specific niche. Here are four things I learned about niche marketing.

1) It’s easier than selling to everyone

Like most nonfiction writers. I wrote my book to change the world. My wisdom is so amazing that the world would simply be a better place if everyone just followed my advice. The problem is that nobody knows me.

Sure, I have friends who treat me like their personal encyclopedia, asking me for advice on everything from what bunnies and eggs have to do with Easter to how to reconcile their relationship with their estranged adult children living in another country.
Continue Reading…

3 Ways For Nonfiction Writers to Plant Marketing Seeds

Today’s post is a reprint from years back, from author Dineen Miller, who shares great insights into how novelists can use marketing approaches nonfiction authors are familiar with, to build up early interest in their book before it comes out. 

Nothing like a book contract to make you aware of what everyone else is doing. And you want to know what works best, right? The problem is, we’re looking for one formula in an industry that’s basically at the whim and whimsy of personal preference and word of mouth. Continue Reading…

5 Surprising Tips for a Nonfiction Book Deal

Today’s guest post is by Lisa Tener.

You’ve probably heard the usual tips about getting a nonfiction book deal, particularly in the arena of prescriptive books:

  • “Grow Your Platform and Showcase it in Your Proposal.”
  • “Engage Your Community.”
  • “Write Something Fresh.”
  • “Showcase Your Credentials.”
  • “Capture a Strong Voice from the Start of the Proposal.”
  • “Include the latest research if there is evidence to back up your methods or advice.”

Those are all important ingredients to interest literary agents and publishers. However, there are additional strategies that many people don’t know that can make your proposal stand out. Continue Reading…

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