Tag Archive - Penny Sansevieri

The Best Way for Writers to Use Amazon’s Preorder Feature

Today’s guest post is by Penny C. Sansevieri, Founder and CEO Author Marketing Experts, and best-selling author:

Now that Amazon is allowing preorders, I see a lot of authors jumping on the preorder bandwagon, and while that’s great, there’s a lot to consider before you do this. First, if you aren’t familiar with the Amazon preorder, let me explain how it works.

In a minute, I’ll take you through the steps to get your book into preorder, but first let’s look at when and how this may benefit you.

First off, you need to be a KDP (Kindle Direct Publishing) author. On Amazon’s KDP/Preorder information page, they say that preorder is great to start building buzz and, true, it is. Though, there is one caveat to this. Over the years I’ve found that preorders aren’t as effective if you have no fan base, and even then it’s iffy.

So what’s the real benefit to the preorder? Well, let’s break this down. Continue Reading…