Public Speaking—It’s Even for Authors Who Are Sissies

Today’s guest post is by author Ann Lee Miller, who pens a New Adult series and shares some insights and tips for authors interested in (or curious about) public speaking and how it can help platform and name recognition.

I swing between terror and adoring the adrenaline rush of public speaking. But I can’t deny publishing threw open the door to public speaking, and public speaking promotes my novels. A sweet gig if you can get it. And just maybe you can. Since publishing in June 2012, I’ve been caught up in a good ol’ Arizona dust devil of speaking opportunities. In the past year, I participated in thirty-six events—most of them speaking engagements.

After moving to New Smyrna Beach, Florida, at sixteen—with a broken leg—I discovered speech class was required for graduation at my new high school. The prospect of enduring this cruel and unusual punishment marched me off to the guidance counselor’s office to plead for an exemption.

No dice.

To make matters worse, at the end of my junior year, my friends convinced me to cash in my notoriety from being the new girl on crutches by running for vice president of our class. They claimed the same students had been in power since middle school, and the class was long overdue for a government shake-up.

How hard could VP be, right? Just a figurehead position. So, I filed the papers.

Surprise! I had to give a five-minute campaign speech in front of the 310 members of my class. I’m not a quitter. Well, my friends made sure of that. The debate team member—who grew up to be a VP for Habitat for Humanity—told me to practice my speech in front of the mirror.

Gee, thanks.

When the day of the speech arrived, my goal was to not emit any embarrassing bodily functions on stage.

Somehow, I survived the speech without committing social suicide. While I slumped in my chair recovering on the corner of the stage, the class sponsor announced Homecoming Queen votes would also be cast.

For all my whining, things didn’t turn out so badly. I was elected vice president of the senior class and member of the homecoming court. Best freak accident of my life.

Still, I didn’t take up public speaking until I hit my forties—motivated when a retreat presenter asked what desires we had yet to fulfill.

As the wife of a pastor, I’d never considered speaking. Wasn’t one person in the family who talked for a living plenty? Besides, I knew what good speaking was, and the latent perfectionist in my head told me I was not at that level.

But the more I thought about it, the more I was convinced this was a true desire of my heart. If you search your heart and believe you’d like to pursue public speaking . . . say yes!

Before You Publish

No matter how many heart palpitations you have to weather, say yes to every speaking opportunity that comes your way—

  • Teach your child’s elementary class about a painting by a great master
  • Lead a Bible study
  • Speak at youth group
  • Teach a class at teen camp
  • Teach your writers’ group something you’re good at

I did all these before I published, and lived to tell about it. Look for your own open doors, and get started.

Public Speaking Tips

   I asked my pastor husband, Jim, for some of his favorite tips. Here’s what he told me:

  • Know your audience and communicate in a language they will understand.
  • Keep track of nonverbal feedback. If everybody is sleeping, maybe it’s time to depart from your notes.
  • Engage your audience by asking for feedback—a show of hands or verbal comments.
  • Use humor. Everybody loves to laugh.
  • Know what your goal is. If motivational, have listeners make a commitment before leaving the room.
  • Be a person of integrity. Give credit where it’s due. Check your facts.

Find Your Cheerleaders

A lot of us wake up every morning awash in insecurity—mostly self-generated—so I don’t see the point in seeking out constructive criticism. Instead, find your cheering section. My husband and four kids rooted for me all along the way. I don’t think I could have succeeded without hearing “good job” and “I’m proud of you” on a regular basis.

What About Stage Fright? Yikes!

I should have felt confident when publishing opened the floodgates of speaking opportunities. But I wasn’t. The only thing that seems to quell freak-outs is speaking often. Since most of us don’t have the luxury of speaking frequently, we have to soldier through. Here are some things that help:

  • Practice your speech a few times, but don’t over-practice it.
  • Realize you don’t have to be perfect. If one person takes something you say home, you were successful.
  • Pray. Show up. Do your best.

What on Earth Do I Talk About?

Look for the themes that run through your novels for topics to speak on. If you felt strongly enough about a theme to write three hundred and fifty gut-wrenching pages, then you probably can speak passionately on the topic for twenty minutes.

In my case, my book Avra’s God focuses on forgiving someone who has done us wrong. Tattered Innocence attacks how nearly impossible it is to accept God’s forgiveness and to forgive ourselves. What audience wouldn’t want to learn how to walk out the door guilt-free? Kicking Eternity talks about chasing our dreams. This topic is especially well suited for teens and young adults, but often older audiences need encouragement to work toward their remaining dreams, too. The Art of My Life is about failing to measure up.

Most things we write about contain universal truths or emotions. Tell how you became passionate about the topic you wrote about. Chances are, most of your audience struggled with your issue at some point in their lives.

Do Speaking Engagements Grow on Trees?

In my experience, ninety-plus percent of speaking engagements comes through networking. So, shake all the trees/people in your life and see what tumbles out. Someday we will field speaking requests when they come in. However, most of us don’t start there. We start by asking everyone we know if we can speak at her event.

Make a list of your friends, acquaintances, business associates, and relatives who might secure speaking gigs for you if you asked.

Easy Ways to Promote Public Speaking

  • List several talks you are prepared to give on your website.
  • Keep a calendar of speaking engagements on your website.
  • Make sure your contact information or form is easy to find on your website.
  • When the host of an event is particularly complimentary, ask for a couple of glowing sentences to post on your website and send to prospective venues.
  • Post five-minute sound bites—or video clips when available—of your talks on the page where they are listed. Often the venue records guest speakers, and you only need to request a copy.
  • When writing to request speaking engagements, give a couple references—with their e-mail addresses. Of course, ask permission of the references beforehand.
  • Set up a book table to sell books at your speaking venues.
  • Pass around a clipboard for audience members to sign up for your mailing list and receive a free gift—perhaps a free e-copy of a short story you’ve written. I send free e-copies of my novel, Kicking Eternity. [Also available free on request at AnnLeeMiller.com.]

Since I’ve only been published a year and a half, I rarely charge for speaking. So far I’ve broken even on speaking trips by selling enough books to cover expenses or from speaking honorariums.  From speaking, along with blog tours, Facebook, Twitter, and a three-times-a-week blog, I’m making a modest but steady income on my books.

I’d love to hear your hopes, fears, successes, and things I’ve left out! Please join in the conversation by leaving a comment.

Digital CameraAnn Lee Miller earned a BA in creative writing from Ashland (OH) University and writes full-time in Phoenix, but left her heart in New Smyrna Beach, Florida, where she grew up. She loves speaking to young adults and guest lectures on writing at several Arizona colleges. When she isn’t writing or muddling through some crisis—real or imagined—you’ll find her hiking in the Superstition Mountains with her husband or meddling in her kids’ lives. Over 95,000 copies of her debut novel, Kicking Eternity, have been downloaded from Amazon. Connect with her here on FacebookTwitter, and her Website.

Featured Photo Credit: Auntie K via Compfight cc

22 Responses to “Public Speaking—It’s Even for Authors Who Are Sissies”

  1. Ann Lee Miller March 24, 2014 at 6:51 am #

    Hello! It’s a pleasure to visit Susanne’s blog. 🙂 Thanks for reading. Please chime in with your thoughts.

    Susanne, thanks for your hospitality! Love you, kiddo!

  2. Christine Campbell March 24, 2014 at 7:43 am #

    I really enjoyed this post. Thank you. I have been asked to speak to a writers’ group at a nearby library…my first speaking assignment of that nature. I have been practicing by making short videos of each section of my talk. I’m looking forward to it, but I’m scared too.
    Thanks for the tips.
    Christine
    cicampbellblog.wordpress.com

    • Ann Lee Miller March 24, 2014 at 9:46 am #

      Good luck, Christine! I know exactly how you feel. You’ll do great. What a cool idea to video. 🙂 Wish I’d thought of it.

  3. Katherine James March 24, 2014 at 9:56 am #

    I can handle small group presentations easily, but stepping up in front of an auditorium full of people tends to tap into my fear of public speaking.

    How do you go about finding larger scale public speaking opportunities relating to your published novels?

    So far, I have only really managed to find opportunities to be interviewed (via websites like H.A.R.O).

    • Ann Lee Miller March 24, 2014 at 10:14 am #

      Hi Katherine,

      Thanks for asking a great question. I’ve been most successful getting speaking engagements through networking. Just last night I learned that my friend’s sister is a high school English teacher. Since this is the bottom end of the age group I write and speak to, I made a note to ask my friend to ask her sister if I may come speak to her class.

      Also, if your novel deals with a particular topic, look for support or interest groups that revolve around that topic.

    • Ann Lee Miller March 24, 2014 at 10:20 am #

      Katherine,

      I forgot to address the “larger audiences” part of your question. In my experience, it’s all in who you know or who your friends know. Some people hold the keys to large groups and some to small groups. I knock on every door I’ve got, large or small. 🙂

  4. Augie March 24, 2014 at 11:46 am #

    Ann, thank you for this post. It’s informative and I love the points you make in regards to stage fright and the finding your cheerleaders…just do it.

    Susanne, thank you for sending me such fantastic blogs. I enjoy and have learned a lot by reading them. augie

    • cslakin March 24, 2014 at 12:04 pm #

      You’re welcome! I love helping writers. If I can spare you all from decades of making the bad mistakes I made, then that’s great!

      • Ann Lee Miller March 24, 2014 at 12:06 pm #

        You’re welcome, Augie! Good luck with your writing. 🙂

  5. Greg Strandberg March 24, 2014 at 12:56 pm #

    I taught English in China for 5 years to all age groups, so I’d like to say that helps, but it really doesn’t. Talking to a group of your peers is different from a group typically younger than you.

    When I have to give political speeches to groups I get a little nerve-wracked, but humor is usually the best medicine for that. Self-deprecating humor wins them the most.

    • Ann Lee Miller March 24, 2014 at 1:29 pm #

      Excellent suggestion, Greg! Humor helps relax me, too. And the audience always appreciates laughing.

      I totally get what you’re saying about getting nervous all over again when you start speaking to a new audience. I did the same thing when moving from teaching teens in a church setting to speaking to secular college students at community colleges. I think the new set of heart palpitations stem from our stepping out of our comfort zone.

  6. Cindy Vander Haar March 24, 2014 at 4:13 pm #

    That was awesome, Ann!

  7. Susannah MacDonald March 24, 2014 at 4:23 pm #

    An excellent article packed full off essential information.

  8. Alina K. Field March 24, 2014 at 7:27 pm #

    This is a really great post! I joined Toastmasters a few years back, knowing (or hoping) that I’d be a speaking author some day! Still working on the stage fright issue.

    • Ann Lee Miller March 24, 2014 at 9:00 pm #

      Hang in there, Alina! My friend was describing Toastmasters to me this week, and I think if you can do that, you can do anything! You go, girl!

  9. Chris Cecil March 25, 2014 at 7:39 am #

    Thanks so much for posting this. Fear of public speaking has been a lifelong affliction for me. I was greatly relieved when God told me to leave my career as an educator and pursue ministry, which once again threw me into the public speaking arena. The good part about public speaking for me, and it’s not something I have ever excelled at, is that it drives me to my knees. I’m always terrified beforehand, but by the time I’m in the midst of doing it, the Holy Spirit gives me peace, confidence, and clarity, but even then, I’m just not a dynamic speaker, and I question whether or not public appearances would be a help or a hindrance to my writing career.

    • Ann Lee Miller March 25, 2014 at 2:05 pm #

      Chris, I hear echos in your words of many things I’ve felt–a lifelong terror of public speaking that provoked copious impassioned prayers, the peace and confidence (perhaps adrenalin mixed in there, too) that arrive once I start speaking, and the voice of perfectionism that tells me I’m just okay at this.

      The only one who can answer your question of whether to speak to promote your writing is you. I would ask God for His opinion. I wouldn’t be surprised if He answered, “Chris, what do YOU want to do?” Certainly, there are many sacrificial things He asks us to do, but normally, He calls us to do things that produce joy inside us.

      Blessings on your writing as you figure this out!

  10. Michelle Stimpson March 30, 2014 at 8:45 pm #

    Thanks for this article! I’ve been giving public speeches for years (even before I became a novelist) and there’s always a bit of fear, at least in the first five minutes. The best thing to do is be over-prepared, I think. Sometimes people have lots of questions and you don’t get through all your material. But when we finish too early or have a really quiet audience, no one likes to hear crickets! So, over-prepare and let the presentation flow.

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