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4 Marketing Tips for Nonfiction Niche Writers

Today’s guest post is a reprint from years back by Jennifer Hancock, author and speaker, who has some great insights on focusing on niche.

I published my first nonfiction book back in August 2010. My book was written for a very specific niche. Here are four things I learned about niche marketing.

1) It’s easier than selling to everyone

Like most nonfiction writers. I wrote my book to change the world. My wisdom is so amazing that the world would simply be a better place if everyone just followed my advice. The problem is that nobody knows me.

Sure, I have friends who treat me like their personal encyclopedia, asking me for advice on everything from what bunnies and eggs have to do with Easter to how to reconcile their relationship with their estranged adult children living in another country.
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3 Ways For Nonfiction Writers to Plant Marketing Seeds

Today’s post is a reprint from years back, from author Dineen Miller, who shares great insights into how novelists can use marketing approaches nonfiction authors are familiar with, to build up early interest in their book before it comes out. 

Nothing like a book contract to make you aware of what everyone else is doing. And you want to know what works best, right? The problem is, we’re looking for one formula in an industry that’s basically at the whim and whimsy of personal preference and word of mouth. Continue Reading…

Considerations When Choosing Your Niche Genre

Amazon has many categories and subcategories for fiction, and if you upload your book into the Kindle store and choose general categories, you’re going to be competing with hundreds of thousands of books.

What you want for best discoverability is to have your book in categories that sell well yet don’t have tremendous competition.

All novels can fit in a multitude of subgenres, which we’ll see in just a moment. So while you might have in mind to write fantasy or mystery, which are popular genres that sell well, notching down to a couple of smaller niche genres will help your book have a better chance of coming up high in the search engines.

You need to be willing to adjust the type of novel you write or want to write. You may already be writing in a popular genre, such as romance. But this objective of finding a niche subgenre might mean you have to consider writing something a bit different from what you currently write or want to write. It may mean choosing an entirely different genre altogether.

What’s most important when considering a genre to write in is this: You should feel competent or comfortable with the thought of writing in that genre. Continue Reading…