Tag Archive - Amazon

The Best Way to Rack Up Book Reviews on Amazon

This post was featured on my site The Self Publisher some months ago and I want to share it with you here.

Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for.

Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.

Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it.

Wouldn’t it be great to get all that free promotion?

You can—when you get enough authentic, approved reviews on Amazon.

Yes, Amazon Will Promote Your Book!

While Amazon’s algorithms are somewhat of a mystery, it’s a known truth that when your book accrues a certain number of reviews, or a lot of reviews in a short amount of (unspecified) time, Amazon kicks into gear multiple promotions for your book. Free promotion that would probably cost a fortune if you had to foot the bill.

The magic number to start the ball rolling in this free promotion is 50. Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms. With 75 reviews, Amazon is triggered to send email blasts to customers who’ve bought similar books. Amazon utilizes customer data to provide relevant recommendations.

I get tickled when I’m reading a blog and suddenly one of my books pops up on the side—an Amazon-sponsored ad—suggesting I buy that book. No thanks, already have it. But it brings a smile to my face. Did I mention I love free promotion? I am sure you will too. Continue Reading…

Considerations When Choosing Your Niche Genre

Amazon has many categories and subcategories for fiction, and if you upload your book into the Kindle store and choose general categories, you’re going to be competing with hundreds of thousands of books.

What you want for best discoverability is to have your book in categories that sell well yet don’t have tremendous competition.

All novels can fit in a multitude of subgenres, which we’ll see in just a moment. So while you might have in mind to write fantasy or mystery, which are popular genres that sell well, notching down to a couple of smaller niche genres will help your book have a better chance of coming up high in the search engines.

You need to be willing to adjust the type of novel you write or want to write. You may already be writing in a popular genre, such as romance. But this objective of finding a niche subgenre might mean you have to consider writing something a bit different from what you currently write or want to write. It may mean choosing an entirely different genre altogether.

What’s most important when considering a genre to write in is this: You should feel competent or comfortable with the thought of writing in that genre. Continue Reading…

Self-Published Authors: Amazon Exclusive or Go Wide?

Should you publish exclusively on Amazon, or should you publish your books wide, making them available on every platform, in every country and every format possible?

This is probably one of the common questions asked by writers considering self-publishing, and it’s an important one. However, it isn’t a decision set in stone, either.

So as you deliberate whether to go exclusive with Amazon or put your book up on multiple platforms—which some call “going wide”—know that you can change this if you feel it would be a better strategy.

But let’s take a look at what’s at issue here.

Writers can publish their books on Amazon as well as other retail sites, like Apple ibooks and Kobo. But there are some benefits to going exclusive with Amazon. Continue Reading…

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