Tag Archive - indie author

The Book Marketing Shakeup

Today’s post is by Troy Lambert.

For the Indie author, marketing has always been a challenge. As we discover new advertising outlets, so do those at the Big 5 and even other large publishing houses. They have money that goes deeper than ours and can outbid us on a number of platforms.

What does that mean? Well, advertisers who were putting their ad spend into television, newspapers, and other physical “shotgun”-style ads have finally determined that targeted digital marketing is where it’s at. That means the influx of a lot of big money to places like Amazon and Facebook—places where authors used to stand a fighting chance to compete for ad space.

But there are countless indie authors who are now experiencing something new: ads that used to work, that used to get them a great return or at least a reasonable one, are no longer working.

By that I don’t mean sales are declining or click-through rates are lower. I mean they have nearly disappeared. Is this the death of the successful indie author? What’s next in the marketing world for authors after the latest shakeup? Continue Reading…

5 Things I Learned in My First Year of Self-Publishing

My post on the five things I learned about self-publishing in 2012 is the first of a dozen posts by various indie authors sharing their insights on their publishing journey during the very erratic and exciting publishing arena of 2012. I hope you will read these each week and glean some great advice on how to forge ahead on your own publishing journey.

After a lengthy look at strategic planning in December, I felt it would be a good time for personal reflection on my foray into self-publishing. After seeing my first few novels come out in print, published by traditional publishers, over the past three years, I decided to venture into the waters of self-publishing. When I launched my blog January 1, 2012, my aim was to explore self-publishing and glean insights from both professionals and authors involved in this brave new world. Continue Reading…