Tag Archive - platform

The Book Marketing Shakeup

Today’s post is by Troy Lambert.

For the Indie author, marketing has always been a challenge. As we discover new advertising outlets, so do those at the Big 5 and even other large publishing houses. They have money that goes deeper than ours and can outbid us on a number of platforms.

What does that mean? Well, advertisers who were putting their ad spend into television, newspapers, and other physical “shotgun”-style ads have finally determined that targeted digital marketing is where it’s at. That means the influx of a lot of big money to places like Amazon and Facebook—places where authors used to stand a fighting chance to compete for ad space.

But there are countless indie authors who are now experiencing something new: ads that used to work, that used to get them a great return or at least a reasonable one, are no longer working.

By that I don’t mean sales are declining or click-through rates are lower. I mean they have nearly disappeared. Is this the death of the successful indie author? What’s next in the marketing world for authors after the latest shakeup? Continue Reading…

Do Publishers Care About an Author’s Online Presence?

Today’s guest post is by Debbie Emmitt.

When presented with a manuscript, publishers are usually thinking ahead to marketing and how likely a book is to sell copies.

As authors, we tend to think of the audience for our website and social media as being our readers (often including a healthy dose of other authors). We often put to the back of our minds other audiences, who may be fewer in number but are nonetheless important groups. These include the media, agents and, of course, publishers.

But just how important is an author’s online platform for the acquisition process, and what elements do publishers look for on an author site?

To find answers, I contacted a large number of publishers with my questions, and a small number of generous souls replied. Continue Reading…