Tag Archive - Targeting Genre

Deconstructing Best Sellers in Your Niche Genre

I’ve been studying thrillers because I’m about to write a thriller series. Even though I’ve written a couple of novels with thriller elements, I want to nail this genre. I want my novels in this series to fit right up there with best-selling authors.

And that has involved a lot of work. I spent a bunch of money flying to NY to attend Thrillerfest (and I’m so glad I did!). I took a masters class, and all-day ATF workshop (the highlight of the week!), I met with and shmoozed with best-selling authors. I listened to panel discussions. And so much more.

In addition, I’ve been doing hours of research online. I’ve made phone appointments to talk with experts (FBI, ATF, park rangers, lightning experts, etc.). I am heading up to Seattle to scout locations and meet with local ATF special agents and park rangers in Mt. Rainier.

Yes, I take my writing seriously, and that means I do my homework. Before I wrote my latest novel in my Western series, I went to Wyoming to get a feel for Laramie, the state penitentiary, and the environs. I also went to many museums, dug into newspaper archives, and read passages from books that I couldn’t check out and had been written decades ago that shed light on the 1870s (the decade in which my series is set). Continue Reading…

Free Webinar on the 4 Steps to Nailing Genre for Big Sales

I’ve made it my objective this year to help all my readers and clients and author friends see success in 2016. Why? Because it’s hard to thrive as a writer. I’ve spent thirty years navigating these waters, and have made a lot of mistakes.

Mistakes I don’t want you to make!

Publishing success is getting harder all the time. Despite the ease of self-publishing, there’s a glut of ebooks. More than four thousand new ebooks get published each day!

It took me a few years to figure out the best ways to get discovered and sell big. Without selling out. And I’m going to share more of what I learned for free on April 25th!

My free webinar, How Novelists Can Target Genre for Big Sales without Selling Out, is open for enrollment! Continue Reading…

Last Day to Get $100 off My Targeting Genre Course!

My brand-new comprehensive course, Targeting Genre for Big Sales, is getting great response. Authors have been writing me and sharing their successes: big sales, hitting the tops of the search results and Amazon best-seller lists.

What I teach in my course is not a mystery or anything complicated. But it’s a compilation and distillation of years of experimentation and suffering disappointing results from numerous marketing approaches.

What I learned goes against what most authors are taught: that they need to put the most effort into building their author platform.

I’ll just say this: all the author platform in the world will get you nowhere if you don’t know how to target genre and target Amazon in a smart way. You can write a terrific book and never, ever sell more than a handful of copies if you don’t know how to optimize for big sales.

In my course I teach you everything I know about selling big on Amazon, the world’s largest bookseller. Continue Reading…

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