Tag Archive - Targeting Genre

Considerations When Choosing Your Niche Genre

Amazon has many categories and subcategories for fiction, and if you upload your book into the Kindle store and choose general categories, you’re going to be competing with hundreds of thousands of books.

What you want for best discoverability is to have your book in categories that sell well yet don’t have tremendous competition.

All novels can fit in a multitude of subgenres, which we’ll see in just a moment. So while you might have in mind to write fantasy or mystery, which are popular genres that sell well, notching down to a couple of smaller niche genres will help your book have a better chance of coming up high in the search engines.

You need to be willing to adjust the type of novel you write or want to write. You may already be writing in a popular genre, such as romance. But this objective of finding a niche subgenre might mean you have to consider writing something a bit different from what you currently write or want to write. It may mean choosing an entirely different genre altogether.

What’s most important when considering a genre to write in is this: You should feel competent or comfortable with the thought of writing in that genre. Continue Reading…

The Key to a Successful Novel Lies in Genre

If you asked me what is the most important thing an author needs to know to ensure they will have the best chance of success with their novel, I could sum it up in one word: genre.

You have to know what genre you are writing in. And, on top of that, you have to do your homework to be completely “fluent” in that genre. That means learning to identify the markers for that genre.

Readers have specific expectations that they bring to a genre. So that means you, the author, must identify your niche genre, write to those expectations, and be sure that all marketing materials, including cover design, perfectly reflect that genre.

That might seem like a no-brainer, but, sadly, I see a lot of writers clueless about the genre they are writing in and haven’t done their homework.

Let me give you an example.

Here are the elements of Southern Gothic stories:

  • Voodoo and spirituality
  • An air of mystery, and/or the supernatural
  • Grotesque history, especially focusing on the South’s history of slavery
  • Social anxieties represented in racial tension
  • Deeply flawed, disturbing or eccentric characters
  • isolation and marginalization
  • violence and crime
  • sense of place
  • freakishness and the grotesque
  • destitution and decay
  • oppression and discriminat

Some Southern Gothic authors include Flannery O’Connor, Harper Lee, Truman Capote, Tennessee Williams, Carson McCullers. You have to know not just the markers of a genre but the great authors who’ve mastered the genre. Then you need to study those authors. Continue Reading…

Half-Off Online Courses in July!

A few years back, I decided to create online video courses. Many writers had expressed interest in getting deep into topics that I had written blog posts (as well as an elaboration of my free email course on Amazon success, which you can take anytime, for free, by clicking on the link at the right).

Since I opened my online school, more than 1,000 writers have taken my courses! And I’m presently putting a new course together on emotion: a really intense, deep look at how to both show emotion in our characters and evoke emotion in our readers. I plan to launch that course this fall.

In order to encourage you to check out my courses, this month, July 2019, I’m doing something I have never done. I’m offering all my courses and course packages for HALF OFF. While you get to access these courses forever (or as long as the world and/or internet exist …), you would have to enroll in my school and pay for the courses in JULY using this coupon: JULYHALFOFF.

It only takes a minute to sign up. Go to my school (cslakin.teachable.com) and enroll by putting in your email and a password. That’s all! Choose which course you want to take, go to pay, and type in the coupon. Easy peasy! Continue Reading…

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