Tag Archive - book marketing

How to Write an Effective Book Proposal

At some point in your writing journey, no doubt you’ve thought about submitting your manuscript to an agent or publisher. Whether you’re writing fiction or nonfiction, you’ll want to present your project in a way that will effectively convey the purpose or plot as well as showcase your amazing writing talent.

Even if you’re on the self-publishing track, there may come a time when you want to pitch your manuscript or book idea with the hope of landing a traditional publishing contract.

And you’ve probably heard that agents and publishers will want a book proposal.

But does every book require a proposal? If so, what’s included?

If you write nonfiction, you’re expected to provide a book proposal, and there are specific elements agents and publishers want to see.

If you write fiction, you may be surprised to learn that a fiction proposal might be your ticket around the gatekeepers.

I put together a brief but targeted book proposal for my fantasy series and landed a three-book deal with a publisher—without the acquiring editor ever reading a single manuscript.

While that’s highly unusual, it speaks to the persuasion a great book proposal can wield. Continue Reading…

How to Come Up with the Perfect Book Title

I’m sharing another of my posts that ran last year on The Self Publisher blog. 

Struggling with coming up with the perfect title for your book? You’re not alone. In few words, you have to catch the interest of potential readers and, hopefully, get them excited to read your book.

It’s not easy! But there are obvious and practical considerations that will help you in this endeavor.

We’ve all heard the saying “You can’t judge a book by its cover.” But, truth is, people do judge a book by its cover. Authors well know that a cover can make or break a book release.

A badly designed or unappealing cover will influence a potential reader’s decision to even glance at a book, never mind buy it. This is especially true when an author doesn’t have star name recognition.

Another saying comes to my mind: “A picture speaks a thousand words.” Covers that are evocative, portray symbolic or beautiful imagery, are aesthetically appealing in their design draw readers in for a closer look. If self-published authors have learned anything about success in the competitive book marketplace, it’s how crucial a great book cover is.

Continue Reading…

How to Write the Perfect Author Bio

Today’s post originally ran on my website for self-publishers (check out the site for more helpful tips if you’re going the indie route!).

One of the important marketing tools a writer needs is an author bio. This descriptive bit of writing informs readers, in few words, who you are, what you write, and what makes you unique. It’s the marquee announcing your author presence in the world of publishing.

Think about your author bio as your “elevator pitch” that sells you rather than your book.

It may seem odd and uncomfortable penning your own biography, and writing about yourself in third person (which is what you need to do) can makes it feel even weirder. Continue Reading…

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