Tag Archive - book marketing

The Benefits and Drawbacks of Immersion for Writers

Today’s guest post is by therapist Hayley Watkins.

Immersion is often a wonderful experience. It’s a particular state of mental involvement that many of us, as writers, find deeply comforting and satisfying, and it’s quite likely that it’s what draws you back again and again for more.

But like so many things, immersion is a double-edged sword. On the plus side it gives you the cocoon-like sense of protection from everything but the world you’ve created on paper. It’s also intense enough that when you withdraw from your writing you walk away feeling satisfied.

Both of these feelings offer big psychological benefits. After all, everybody needs to feel safe. When we feel safe, we feel ready to meet the demands life throws at us.

Satisfaction is the other side of that coin and can be described as a feeling of fulfilment of our desires or needs that we indulge in to avoid boredom or frustration. Safety protects (but may limit) us, while the pursuit of satisfaction stretches us. So far so good. Continue Reading…

Challenges Authors Face in Getting Reviews for Their Books

Today’s guest post is by Sarah Robinson.

Let’s get real here.

Most authors are shocked to find out how much time they have to spend marketing their book.

If you’re a self-published author, I’m sure you know what I mean. After all, you got into writing because you love to write, right? Why is it necessary to spend so much time getting publicity for your book?

The answer is simple.

We are living in an economy that has too much content. Books, blog posts, podcasts, memes—the list goes on and on. There is too much content for any of us to consume. Even if your book is in a small niche genre, there are probably hundreds of competitors vying for a reader’s attention. Continue Reading…

Blending Genres in Romance: We’re Not in 1980 Anymore

Today’s guest post is by author Elaine Calloway.

Ah, the 1980s. That decade filled with leg warmers, big-hair rock bands, boom boxes (the iPod had not yet been invented), and fluorescent fashion with shoulder pads on every outfit. Fabio-looking airbrushed men were on romance novel covers, and most stories centered on the man-meets-woman-and-rescues-her theme.

But things began to change, and the romance industry was no exception.

In the years following the Equal Rights Amendment (ERA) being ratified by most states in the late ’70s, entertainment mediums (including romance novels) went through a transitional period. Women no longer wanted to play the damsel in distress who waits for the magical hero to save the day. Romance novels, along with TV and film, recognized that female characters wanted to be more empowered.

These days, books feature active and independent heroines who work with the hero to solve conflicts. The woman is no longer the helpless victim but an active participant in her destiny. Continue Reading…

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