
This post was featured on my site The Self Publisher some months ago and I want to share it with you here.
Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for.
Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.
Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it.
Wouldn’t it be great to get all that free promotion?
You can—when you get enough authentic, approved reviews on Amazon.
Yes, Amazon Will Promote Your Book!
While Amazon’s algorithms are somewhat of a mystery, it’s a known truth that when your book accrues a certain number of reviews, or a lot of reviews in a short amount of (unspecified) time, Amazon kicks into gear multiple promotions for your book. Free promotion that would probably cost a fortune if you had to foot the bill.
The magic number to start the ball rolling in this free promotion is 50. Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms. With 75 reviews, Amazon is triggered to send email blasts to customers who’ve bought similar books. Amazon utilizes customer data to provide relevant recommendations.
I get tickled when I’m reading a blog and suddenly one of my books pops up on the side—an Amazon-sponsored ad—suggesting I buy that book. No thanks, already have it. But it brings a smile to my face. Did I mention I love free promotion? I am sure you will too. Continue Reading…