Tag Archive - self-publishing

8 Powerful and Efficient Strategies for Marketing Your Self-Published Book

Today’s guest post is by Nicole Boyer.

As a writer, I have always been fascinated by the topic of self-publishing. The idea that anybody with something to say can reach hundreds, even thousands, of readers through e-publishing—and thanks to the existence of book-selling websites such as Amazon—is absolutely fascinating to me.

Of course, self-publishing a book is only the first step. As with any other product, books must be marketed and promoted. I spoke with a few friends of mine who have managed to generate a thousand dollars or more in monthly sales for their books to get their take on marketing strategies.

1.Create a Specific Target Readership and Gear All Marketing Efforts Toward It

Books are, by design, a niche market. There are very few books in general that appeal to a wide audience. There are even fewer in the world of self-publishing. If you gear your marketing efforts toward a general audience, you might be wasting time and money. You’re also missing potential readers. Continue Reading…

The Only Self-Publishing Platforms You’ll Ever Need

Today’s guest post is by author and writing coach Jessica Bell:

One of the questions I am always asked by authors who wish to self-publish is, Who are the best companies to publish with? There are so many choices.

The answer is simple. But without a little bit of explanation, the names of all these companies and (what they can do for you) can be a little confusing. So I’m going to break down what I believe are your two best options if you want to self-publish your book.

Note: I have used every single distributor and retailer I recommend here, so I can tell you about these from firsthand experience.

One: The Free Option

So, you want to spend zero money and you’re willing to put up with a little bit of uncomplicated but sometimes time-consuming hassle. You’re not too fussed about your book only being available from the major retailers (Amazon, Barnes & Noble, Kobo, and iBooks). If this sounds like you, I advise you distribute with:

—CreateSpace for print

—Kindle Direct Publishing for Amazon Kindle

—Kobo for Kobo, and

—Draft2Digital for iBooks and Nook retailers.

Never heard of these publishing options before? Let me break them down for you. Continue Reading…

Self-Published Authors Share 5 Things They Learned in 2012 ~ Part 11

Today’s guest post continues the 12-part series I’ve launched in this new year: asking self-published authors what are the top 5 things they’ve learned in the last year. Last year I featured numerous guest posts from indie authors who’d been successful, and I noted the diversity of reasons for their success—some completely in contradiction to another’s—so I thought it would be helpful to have more authors give their insights into the most valuable lessons they’ve learned. Hopefully it will help you navigate the convoluted and confusing maze of indie publishing and give you ideas on how best to spend your time so that it produces the results you desire in your writing career.

Today’s guest post is from Jade Kerrion:

I’ve been writing for as long as I can remember, but began self-publishing in June 2012. Since then, I’ve learned a great deal, but if I had to pick the top five lessons learned in 2012, it would be these:

1. Investing in yourself is the best investment you’ll ever make. It is said that it takes 10,000 hours (that’s 5 years of full-time work) to become an expert in your field, whether you’re a plumber, electrician, musician, or author, and it’s not just about putting in the time. It’s about doing the right things during those 10,000 hours. It means learning the art and craft of writing, and practicing it. It could mean classes; it could mean reading books on writing; it could mean working with well-trained editors or critique groups. Continue Reading…

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