6 Helpful Tips For Effective Social Media Promotion of Your Ebook

Today’s guest post is from Anna Fox, who runs the blog Manifest Connection—which provides practical help for writers to get organized and equipped, and be productive in their writing efforts.

Becoming a published novelist is no easy task, but the possibilities presented by the Internet make it that much easier to take control of your own creative future by self-publishing your work in ebook format. While this route will allow you complete creative control over your novel, with no opinionated editors around to push your plot in unforeseen directions, you will have to deal with the loss of a dedicated marketing team.

Thankfully, the seemingly endless opportunities presented by social media can help you to even the advertising odds, so long as you know what you’re doing.

If you’re ready for your work of fiction to make its way to the masses in digital form, utilize these six helpful tips for effective social media promotion of your ebook in order to send your words and the tale they weave as far and as wide as possible:

1. Explore Social Media

While you may already know platforms like Facebook and Twitter intimately, don’t fool yourself into thinking that the concept of social media marketing ends there. While the big names are imperative to your cause, there are a great number of highly useful social media platforms to choose from, many of them tailored directly to your self-publishing cause, such as the MyBlogGuest ebook gallery.

By considering your niche and your goals, and then letting a service like Google do the finding for you, you’ll be able to take advantage of both the well-lit areas and the dark and dusty corners of the web that have something to offer you, giving your book its best chance at early success in its digital debut.

2. Get Connected

Whatever platforms you choose to focus your marketing attention on—and this will surely vary, depending on your niche—be sure to turn your profiles into attention magnets in order to earn yourself as many like-minded fans and followers as possible.

With well-informed and attractive profiles in place, take the time to seek out and connect with other users who share an interest in the topic that your book covers, whether it’s a work of fiction or nonfiction. Always take a personal approach, never spamming or mass-adding friends and followers; you’ll find the extra effort necessary to connect with people directly well worth it when it comes time to count sales and measure reader loyalty.

Besides providing you with an ocean of people interested in your story and the depth it contains, while promoting early sales you’ll also give your fans a reason to talk about you, both out loud and on the web itself, setting yourself up for prolonged success as word of who you are and what you have to sell reaches further and wider each and every day.

3. Tease and Dangle

Whether you’re pushing an ebook that tells the story of a dragon-slaying knight, a romantic adventure, or a grim tale of horror, you can be sure that a compelling plot is all you need to catch the attention of readers. With that in mind, make a point to use your social media presence to drop not-so-subtle hints, character overviews, plot tip-offs, quotes, and any other tidbits from your book that you think will generate excitement.

Even if your tale doesn’t feature a long list of cliff-hanging moments that you can draw upon, remember that no one knows your audience like you do; knowing your genre means knowing exactly the type of enticing that people need to be motivated to learn more about the world you’ve created for them.

4. Keep SEO in Mind

While social media is in itself quite separate from the idea of search engine optimization (SEO), the two are intertwined in ways that can prove to be very valuable to you as an author hawking a newly released ebook.

In order to ensure that Google and friends pay as much attention to your book as you expect your fans and followers to, be sure to go heavy on keywords, hashtags, and other SEO-friendly identifiers as you converse with your followers and divulge information about your ebook and what it has to offer them, helping yourself to be found on the web at large as opposed to just the social networks you’ve decided to frequent.

Besides having the obvious benefit of getting the word out about your ebook to more people, you’ll also begin to see new marketing opportunities present themselves as you become more established online, giving you the ability to tweak your advertising plan on the fly in order to take advantage of the many new options you’re sure to come across. Whether that means launching a blog, holding question-and-answer sessions on popular platforms, or simply enjoying the increased recognition that you’ll be receiving, allowing SEO to become a natural part of your social marketing plan really is a no-brainer.

5. Launch with Style

Launching your new ebook with style can mean only one thing: throwing yourself the party that you and your fans truly deserve! Social media will prove to be invaluable in this regard, giving you the means to host an enjoyable virtual jam that brings people together around your new book.

Whether you utilize a Google+ hangout, a Twitter hashtag, or a Facebook fan page, you’ll have all the tools at your disposal to turn your ebook launch into something that your first buyers are going to remember for a long time to come. Besides further entrenching you among fans of your niche, this is also guaranteed to go a long way toward generating further buzz for your work, both online and through good old-fashioned word of mouth.

6. Be a Fan Favorite

Whether you’ve got a book in the wings waiting to be released, or you’re already enjoying early success with your ebook, now is no time to let up on your efforts to effectively market your product via social media; indeed, you’re just getting started!

In order to keep yourself in the minds and hearts of your readers, both current and future, continue to take the time to be active online, interacting with fans and followers by conversing with them, answering their questions, and helping them feel as if they are part of something special. With your book remaining the focal point of all conversation, you’re sure to quickly establish yourself as an expert in your niche, giving people a reason to gravitate toward you when it comes to the topic at hand.

Being a fan favorite not only generates sales in the short-term, it also sets you up for future success by leaving you with a large pool of people who are likely to be interested in subsequent work that you publish, giving you the opportunity to write successful follow-ups and sequels, establish a blog, or take your social media endeavors to new heights, all of which cater to your wish to build your career as a writer.

Feature Photo Credit: MACSwriter via Compfight cc

Anna Fox is the writer addicted to productivity and self-improvement. She runs a blog, where she shares her experience with readers. For spreading the word about her ideas she is using Viral Content Buzz—free social media platform for content promotion.

 

15 Responses to “6 Helpful Tips For Effective Social Media Promotion of Your Ebook”

  1. susan scott February 10, 2014 at 7:08 am #

    thank you – this is most informative and useful!

  2. Mahrie G Reid February 10, 2014 at 7:49 am #

    Thanks for the insights. There are a lot of opinions and bits of information on the web about using the web and social media. With my first mystery coming out this week (Sheldon Harris Came Home Dead) I am swamped with possibilities but cannot use them all. You’ve pulled key parts together and added much needed perspective.

    • Anna Fox February 12, 2014 at 10:53 am #

      Mahrie, great news! I’m glad to hear that you are making your publishing debut. Hope my post has clarified some question and will make some things in promoting your mystery easier. Good luck with your book!

  3. S. E. Cummings February 10, 2014 at 12:02 pm #

    Anna,
    Great point about Search Engine Optimization (SEO). Although many would-be writers seem to be coming to terms with becoming involved in social networking (maybe spurred on by the loneliness writing sometimes brings?) SEO is a completely learnable and very important way to enhance visibility in a market.

    • Anna Fox February 12, 2014 at 11:06 am #

      S. E., you are absolutely right. SEO is the essential part of ebook marketing strategy. And luckily it’s not as complex and weird as it might seem.

  4. S. E. Cummings February 10, 2014 at 9:39 pm #

    Anna,
    I have to admit, I didn’t read the last paragraph of your post until now, but you are absolutely right that sequels and follow ups (not to mention break-outs) can be dramatically influenced by social media followings. There are many examples of writers who owe a significant amount of their success to their “following.” Again, great post.

    S. E. Cummings
    (wridascope.blogspot.com)

    • Anna Fox February 12, 2014 at 11:14 am #

      S. E., thanks for your kind words 🙂

  5. Marianne February 12, 2014 at 10:39 am #

    Ok so how easy is it to learn about SEO and where do you start ?
    And I don’t understand how to “launch an ebook party” since all those suggestions ie hash tag ..google + are a mystery to me
    I have a blog and I swear no one looks at.
    Marianne

    • cslakin February 12, 2014 at 10:44 am #

      Hi Marianne, those are good questions and would take a long time to answer. You can Google SEO and learn about it. It is a broad term bus basically is all about helping your website or page get found. You can hire a web expert to work with you to optimize the keywords on your blog and teach you how to do this. There are also many ways to launch a book and you can search online to see how others have done it. I’m doing a book launch this week for my new grammar book, so I contacted about 20 blogs and asked if I could guest post and offered a giveaway. The key to getting your blog noticed and followed is to provide lots of helpful free content, then promote your blog on social media. I post links to my blog on Facebook, Twitter, and LinkedIn every week, and that draws people to my website.

      • Anna Fox February 12, 2014 at 11:25 am #

        Susanne, I totally agree with you. You have mentioned a great point – guest blogging. It’s extremely powerful tool for spreading a word about your book, blog or product. In combination with social media promotion, it is working perfectly.

  6. DB Jones February 13, 2014 at 4:06 am #

    I found this very helpful. I am new in publishing world. I self published my first Fantasy Novel “WILLOW OF ENDLESS WATERS” in Nov of 2013 with a fair selling but doing it all on my own presents many challenges. Soon I’ll be releasing the next book in the Willow series and also the first book in my new Romance/Mystery series Seasons of Passion with SUMMER HEAT. THANK YOU so much for all the hints and avenues to help me get my book out to my readers…one step at a time but I won’t give up. I’m opened to any suggestions!

  7. Allynn Riggs February 14, 2014 at 12:50 pm #

    A good resource e-book to help with SEO etc. is “How To Sell Fiction on Kindle” by Michael Alvear. It is a fiction version of Heather Lutze’s “Findability Formula: The Easy Non-Technical Approach to Search Engine Marketing” and her “Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing”. All three of these books provide a wealth of information and step-by-step instructions and hints on how to market your product, which is your book, in today’s mobile and device driven society. Don’t let all those devices get in the way of informing your fans and clients of your book(BTW, your readers, now & future, are your clients). Challenge yourself to learn something new. Get comfortable with this stuff one piece at a time. Pick one or two and Go Get The Knowledge. Use the technology to show them know where to find you and your books.

  8. Marilyn Fowler February 21, 2014 at 11:40 am #

    Thank you, Anna. So much valuable information presented in an organized and easy to understand way. I’ve heard bits and pieces of information, but this is absolutely helpful. My first book is going nowhere due to my lack of marketing skills, and I don’t want my second one to join the first.
    You are greatly appreciated.

  9. Rohit Vedantwar February 26, 2014 at 11:16 pm #

    Anna Fox really good info shared and thanks a lot for that. Your tips like stay connected & tease I liked very much. Know doubt rest all tips are important too. Looking forward for your next blogs as it is helping me to gain knowledge of social media promotions.

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